The fashion industry often takes direction from the art world.
And Diane von Fürstenberg is the latest designer to unveil an art-inspired campaign, paying homage to late friend and surrealist painter Salvador Dali.
Shot in the California desert the images, which showcase the spring /summer collection, reference works by the Spanish artist, in which melting clocks, animals with distorted bodies and lunar landscapes are common motifs.
Diane Von Furstenberg has unveiled its spring/summer 2012 campaign which pays homage to Salvador Dali
Inspiration: Dali's Vestigios atávicos después de la lluvia (Atavistic Vestiges after the Rain) painted in 1934
The shots were taken by Camilla Akran, known for her slick imagery, and Emily Johnston of the blog Fashion Foie Gras suggests that for the first time, because of the model's anonymity, the focus is 'on the garments rather than who's starring in the campaign'.
Belgium-born Von Furstenberg, 65, partied with Dalí in the 'Seventies, and is a keen collector of his art. The Spanish artist, who died in 1989, has long been an influential figure in the world of fashion and he designed four Vogue covers from the 1930s to the 1970s.
He was also involved in collaborations with fashion figures such as Coco Chanel and her greatest rival the Italian Elsa Schiaparelli, for who he created famously created a lobster dress for in 1937.
Taking note of Versace's reference to Botticelli
one blogger mocked up an image, depicting a Versace model as Venus in
the painting Birth of Venus
Botticelli's original Birth of Venus is held in the Uffizi Gallery in Florence
Meanwhile going back to its Italian roots, Versace looked at religious works by the Renaissance painter Botticelli.
This season's collection is punctuated with pastel colours, delicate fabrics and feminine cuts.
Commenting on the spring / summer 2012 catwalk show Scottish designer Christopher Kane said: 'I thought they looked like Botticelli babes, rising from the sea.
'And the girls, with their beautiful hair, bobbing along... I kept having flashbacks.'
Speaking backstage creative Donatella Versace added: 'I was thinking of sirens and mermaids, their hot sexuality.'
Taking note of the comparison, one blogger has mocked up an image, depicting a Versace model as Venus in the painting Birth of Venus.
Painted in 1486 painting by Sandro Botticelli, it depicts the goddess Venus, having emerged from the sea as a fully-grown woman. The original is held in the Uffizi Gallery in Florence.
VICKY BERROCAL & FRIDA
MIGUEL MARINERO & KLIMT
A model
presents a creation by Vicky Martin Berrocal during Madrid Fashion Week
which features vivid colours as seen in works by the Mexican painter
Frida Kahlo, who is best known for her self-portraits
A model walks
the runway in the Miguel Marinero fashion show during the Mercedes-Benz
Fashion Week Madrid wearing a gold ensemble evocative of the works by
the Austrian Symbolist painter
Gustav Klimt
Gustav Klimt
DONNA KAREN & PHILIPPE DODARD
RODARTE & VAN GOGH
Donna Karan drew inspiration from the Haitian
graphic artist Philippe Dodard (left) and at Rodarte they used Van
Gogh’s Sunflowers on summer dresses
JIL SANDER & PICASSO
SPORTMAX & MONET
MOSCHINO & FRIDA
Jil Sander put Picasso-styled prints on white tops with flowing skirts
The blurred floral prints of Monet’s Water Lilies were mirrored by Sportmax
Moschino put models in floral headpieces similar to those used by Mexican painter,Frida Kahlo
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